A landing page is not to be confused with your website's homepage. You only have one homepage, and it is a gateway to all other areas of your site. It also contains a variety of information to help visitors get an idea of who you are and what you are all about. You can have any number of landing pages. These pages concentrate on only one subject and are meant to feature one product or service. Landing pages are not found in your site's menu but are arrived at through individual links. Potential clients can click on these links through ads or on social media.
Any information about building a successful website will use the words search engine optimization (SEO). SEO determines how easy or difficult it is for the search engines to find and index your site. The concept of using keywords is easy enough to grasp, but some other concepts of SEO aren’t. We often are asked what the difference is between onsite and offsite SEO. We figured it was about time we tried to explain where more people could get the answer.
Getting a website up and running isn’t difficult. What's tough is getting a website up that works well for what you need it to do: help grow your business. We have learned over time that new websites often have some of the same errors in common. Avoid the following mistakes, and your site will be much more efficient for the effort.
Developing and maintaining your company brand is necessary from the start of the business. Your brand is how the world knows you. It is their most inward idea of who you are and what your product or service means to them. Your brand helps potential customers remember who you are. While this concept sounds simple, it takes work to develop and remain in the mind of the client.
The Journal of Experimental Psychology recently published the results of an interesting study. The study had subjects work on a test with their cell phones nearby and instructed not to interact with their phones. The study found that when a call or text message came in, test subjects would do poorly for several minutes after seeing the notification. The study concluded that even when one does not directly interact with their phone, the notification would cause distractions. Their mind would spend time wondering who called or messaged and what they may have missed.
When working with graphic design, one of the most overlooked aspects is the use of fonts. Every page you place online will have at least two fonts on it, one for headings and one for details under headings. For those who visit your website, little thought is given to the choices of font unless it is an obvious mismatch. In fact, your visitors will probably not even give a second thought to the font you use. Why is it important to consider whether two fonts pair well if fonts aren't consciously noticed?
The number one type of customer that a business should want at any time is a loyal one that keeps coming back. The urge to have loyal customers is the reason companies put their effort on customer retention. Loyalty is a fickle thing in the world of business, whether it’s retail or business-to-business. And you can lose loyalty in a second to an unfavorable interaction. Given the access available on the Internet, many companies are starting to realize their site can be negative if not managed properly.
How often have you had someone ask you to share your skill without getting paid for it? As a small business, you have most likely hesitated, feeling it wasn’t beneficial to you. You might want to reconsider your stand after reading these benefits.
Opening your small business was an exciting time for you. You studied everything you could find on how to succeed in the world of internet sales and tried to put all you read into action. You put up a website and filled it with content. You set up a way to track your email subscribers, created a short-term marketing plan, joined all the social media sites. You looked forward to the thousands of subscribers you knew you would soon get. The thing is, those customers never materialized beyond a minimal amount. What went wrong?
Web sites are not equal. What works for someone in a creative industry is not going to be as successful for someone in accounting or technology. It is better to determine what works best for your industry during the initial stage of web design than it is to discover the completed site is not working and have to change everything. Taking the time to research in advance can save time, money and frustration down the road. The results of your research will show itself in both the design of your website and the content.