People make the majority of their decisions on a subconscious level. These decisions are made based on subconscious decisions that are often created long before a person clicks on the buy button. In fact, the first ninety seconds of any interaction are where first impressions are made. What is even more surprising to many is that 62-90 percent of that impression is based on color alone.
Although it is important to have as many people as possible show an interest in what you have to offer, in order to get your business off the ground and onto the path of success, you need to spend your marketing efforts bringing in the people most likely to buy what you are selling. Today, we are going to help you define that dream customer.
Company branding is critical for any competitive business, large or small. This branding includes what customers should expect from you. It consists of what the company is, what it wants to be in future and the kind of image that the public has over it. If you desire to be on top of the market in your field, brand your company. Most small businesses neglect this, but you can start pushing yourself a notch higher now.
A marketing plan to guide daily operations in a business is more important than a business plan for most businesses. Operating without a marketing plan limits you from being intentional in your messaging and company branding. This leads to lack of focus and confusion in the market. A marketing plan further helps your business track both good and bad results, even in financing.
Music has been shown time and again in scientific studies to be beneficial to human health and well-being. So why is it that so many small business employers still insist on a silent workplace where employees are subjected to the constant racket of unpleasant background noise?
The business world and the United States of America celebrate Small Business Week every first week of May. On this week, you can access unique opportunities for your business or leverage the attention through offers to attract new clients.
In celebration of all the hard work that goes into creating a successful small business, we will share facts that will dispel the myths and encourage you to keep growing your business.
Creating a brand can be tough, and we admit, it's a challenging task. But having a well-built website with a regularly updated blog that is connected to all your social media channels can go a long way in laying the foundation stone of your brand's empire.
Entrepreneur conducted a survey in 2016 which concluded that 46% of small US businesses didn't have websites, but 80% of consumers said they research online before approaching a business no matter how small or large it is.
Your website is among your most powerful selling tools, and the "soft sell" can work to your advantage. The About page is one of the less-discussed parts of your website but it is just as important as any squeeze page or landing page when it comes to customer trust. Having an About page is not enough -- it should be easy to read and represent you honestly. Our "About Us" page is the third most viewed page on our website, it gets more traffic than any of our "services" or "portfolio" pages.
Judging when to redesign your site is not always the easiest thing to decide. Sometimes it can be hard to tell where you are within your competition and a redesign can give you a leg up on them. Over time the style of design has changed, and that change can sneak up without you noticing.
Here are some tips that can help you with this choice:
Small businesses can become stronger when co-workers connect with each other. Company picnics are a great way to get to know each other better, and see your co-workers as people instead of just office drones. With this in mind, there are some places where a company picnic will do more harm than good.