The business world and the United States of America celebrate Small Business Week every first week of May. On this week, you can access unique opportunities for your business or leverage the attention through offers to attract new clients.
In celebration of all the hard work that goes into creating a successful small business, we will share facts that will dispel the myths and encourage you to keep growing your business.
Creating a brand can be tough, and we admit, it's a challenging task. But having a well-built website with a regularly updated blog that is connected to all your social media channels can go a long way in laying the foundation stone of your brand's empire.
Entrepreneur conducted a survey in 2016 which concluded that 46% of small US businesses didn't have websites, but 80% of consumers said they research online before approaching a business no matter how small or large it is.
Your website is among your most powerful selling tools, and the "soft sell" can work to your advantage. The About page is one of the less-discussed parts of your website but it is just as important as any squeeze page or landing page when it comes to customer trust. Having an About page is not enough -- it should be easy to read and represent you honestly. Our "About Us" page is the third most viewed page on our website, it gets more traffic than any of our "services" or "portfolio" pages.
Judging when to redesign your site is not always the easiest thing to decide. Sometimes it can be hard to tell where you are within your competition and a redesign can give you a leg up on them. Over time the style of design has changed, and that change can sneak up without you noticing.
Here are some tips that can help you with this choice:
Small businesses can become stronger when co-workers connect with each other. Company picnics are a great way to get to know each other better, and see your co-workers as people instead of just office drones. With this in mind, there are some places where a company picnic will do more harm than good.
Have you set measurable branding goals for your company? To produce growth your efforts need to yield measurable results. A company can use branding to achieve growth. For example, what do you think of when someone says “Golden Arches” or “Green Giant?”
At SCV HomeTown Web our website designs goes through a checklist to make sure that quality is at the highest point possible. Here is a quick summary of what it is that we go through for every project that is receiving a redesign.
Receiving criticism from others is usually uncomfortable at the very least. And when you’re in a design-related field where you have put your heart and soul into a project, it can feel like a punch in the gut when someone tells you it’s not what they’re looking for. However, being open to criticism, and asking for feedback proves to be beneficial time and time again and is a crucial step to improving your designs.